Olive Selection｜Prebiotic Olive Juice

Project: Olive Selection / Prebiotic Olive Juice
Service: Packaging Design
Channel: Convenience store cold air cabinets, supermarkets, e-commerce
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As a natural and healthy drink, olive juice has gradually attracted attention in the global trend of healthy drinks in recent years, especially in the market that pursues low sugar, antioxidant and functional drinks.

As the core explosive product of the emerging healthy drink brand [Olive Selection], this product aims to layout the healthy drink market dominated by retail supermarkets and convenience channels, and create functional drinks with both health attributes and quality. Therefore, in the creation of this case, we focused on the main product delivery channels and thought about how to differentiate from the existing similar bottle types in the market. We finally chose to use glass bottles, matching product positioning with high transparency and high value, and establishing competitive advantages.

In terms of packaging strategy, we started from product development and traced the value of core products. By focusing on the core origin of olives, the regional genes of “100% Fuzhou olives” and the healthy formula of “0 added sucrose + prebiotics” are used to convey product value. At the same time, contrasting color bars are used to display information in a hierarchical manner, and color collision is used to bring terminal jump out. The overall design is dominated by highly saturated green, and the green bottle cap strengthens the positioning of healthy drinks.

The top layer amplifies the brand “OLIvivi” to strengthen the new young brand status and enhance brand memory. The bottom layer presents a matrix selling point, which accurately meets consumers’ demand for healthy drinks. The overall design adopts a youthful packaging design to establish a healthy packaging image with a unique brand label, helping new consumer brands to quickly open up the market.