Qia Qia | Daily Nut Breakfast Milk

Project: Qiaqia / Daily Nuts Breakfast Milk
Service: Packaging Design
Channels: Breakfast shops, supermarkets, convenience stores, e‑commerce

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With the rise of healthy‑eating trends, the plant‑based milk market has exploded—consumers are gravitating toward low‑sugar, low‑fat, additive‑free beverages. In this context, Qiaqia has zeroed in on the nut‑milk category and innovatively launched an “8‑Nut Blend” dairy product. By positioning it around the health promise of “0 trans fats, 0 sweeteners, low sugar,” we precisely meet the dual demands for nutrition and convenience among urban white‑collar workers and young families.

Against this backdrop, we developed a visual identity system for the brand: a clean, white‑dominant palette paired with strong brand typography for instant recognition, while a dynamic milk‑flow texture at the top creates an inviting atmosphere. We then crafted a gilded badge icon to spotlight the “8‑Nut Blend” core selling point, and enriched the lower panel with an array of illustrated nuts to reinforce the product’s nutritional value.

Through this visual strategy, we aim not only to drive precise placement across targeted channels but also to position Qiaqia as the category leader in the burgeoning nut‑milk segment.