Panda Liangliang Drawstring Trash Bags

Project: Panda Liangliang / Drawstring Trash Bags
Service: Packaging Design
Channel: E-commerce platforms, Three Squirrels Lifestyle Stores

As a daily-use brand under Three Squirrels, “Panda Liangliang” inherits the parent brand’s core DNA of being cute, approachable, and friendly. Through the IP image of the national treasure panda “Liangliang,” the brand integrates emotional connection into the functional scenarios of everyday products.

In this design, the friendly image of the national treasure panda “Liangliang” serves as a carrier to communicate the brand’s lifestyle philosophy of “cleaner and brighter” living. The overall packaging adopts a pure white base, maximizing the visual sense of cleanliness while highlighting the brand IP, Panda Liangliang, creating a unique and approachable visual identity. At the same time, highly saturated bright colors are used to emphasize key selling points: “stronger pull resistance, 20% thicker, tear-resistant, and more convenient to use,” reinforcing visual hierarchy and effectively communicating product features.

The layout is clean and structured, presenting the IP image, core slogan, and functional benefits from top to bottom. This design naturally guides the consumer from visual attraction to functional persuasion, allowing users to build professional trust in the brand through a simple and intuitive reading experience.