Good Flower Farm Redesign

Design: Buddy-Buddy
Location: United States
Project Type: Produced
Client: Good Flower Farm
Photographer: Colleen Guenther
Product Launch Location: United States
Packaging Contents: Organic Skincare
Packaging Substrate / Materials: Recycled paper tubes, glass jars and bottles
Printing Process: Screen printing

Nestled on thirteen acres of organic farmland in middle Tennessee you’ll find Good Flower Farm. For nearly a decade, the team at GFF has grown organic herbs and flowers for their skincare products using only biodynamic and permaculture practices.

In late 2019, their team commissioned Buddy-Buddy to lead a comprehensive brand relaunch, including a new visual identity, illustration library, and packaging overhaul of their 20-SKU portfolio. Despite launching the new brand amidst a global pandemic and recession, Good Flower Farm posted a 250% YTD sales increase from 2019 and tripled their wholesale accounts in a span of just three months.

We worked closely with the GFF team to push the brand’s visual expression to a more crafted and considered position. Flourished, calligraphic typography; hand-drawn iconography; a soft palette showcasing ingredient illustrations. The final result is an eye-catching and flexible design system that can be managed in-house by their team and expanded as new products are released.

On the 2020 summer solstice, GFF relaunched their brand, including a new visual identity, illustration library, and packaging overhaul across their 20-SKU portfolio. Despite launching amidst a pandemic and global recession, the brand posted a 250% YTD sales increase from 2019 and tripled their wholesale account network in a span of just three months.