Feel It – Mixed Emotions

Derrick Lin


Another very interesting concept from Nine99 Design, check out their grass packaging too!

“Feel it” is a branding for a fictional, chemical, emotion shop. The pharmaceutical styled shop sells liquid compounds of a range of emotions that varies from basic feelings (Anticipation, Joy) to more complex ones (Optimism = Anticipation + Joy). The molecular imagery of each package (shape and color) change according to the desired emotion.

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