House of Charm

Derrick Lin


Designed by Aesthetic Apparatus, I really like those retro bags!

“To get that call from Mitch Nash of Blue Q is like getting the purple heart in some design circles. We got that call from him a few years back. We made a few cool quickie Blue Q promo items with him that inexplicably expanded into this whole line of bath products based on the concept of a sweet but clueless quasi-stylish possibly-closeted hair stylist name Steve, and his House of Charm. It’s used as a case-study in branding textbooks across the nation.”

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