We assembled and managed internal and external teams to create what was for us, a record setting amount of work in the allotted time. Everything we designed was based on the strategy component of our 5d process. We approached it all with a handmade, natural feeling, with many flowing illustrations. Stock photos of couples and their luxury cars would never fit the Touchstone brand. The launch in January 2012 generated a significant reaction and signups demonstrate likelihood for long-term success.
The Touchstone Essentials product labels and packaging continue a theme initiated with the design of the logo. The “tail” of the logo often turns into illustrative elements that amplify the qualities identified in the brand strategy. The amber colored glass bottles and label are transparent, emphasizing the tagline, “The Good Inside.” Hand lettering conveys visually and verbally the same messages on the protective packaging.