Innisfree Forest for Men

Derrick Lin


Designed by Duffy & Partners, United States.

Duffy & Partners is proud to announce their newest packaging design for Innisfree with the introduction of Forest for Men. Innisfree is one of South Korea’s first all-natural beauty brands. Forest for Men is an expansion of the Innisfree portfolio.

Forest for Men engages consumers in the spirit of Innisfree; simply, purely and naturally masculine. Since the launch of Duffy’s design, sales for the men’s line have risen 300%. Along with Forest for Men, Duffy has created packaging for Innisfree’s Moisture Effect for Men, Magic Floral, Tangerine Blossom, Green Tea and Mineral Makeup lines.