Siberian Wolf

Designed by GJ PACKAGING, Portugal.

The brand is called Siberian Wolf and the goal was to create an innovative packaging solution for this brand, that would appeal to a young urban target.

We represented the map of Russia. In Gold and White. The white part represents the cold Siberia.

You can find a golden dot on the map signalizing the city where the vodka is made.

You can also see a gold and white wolf, a Siberian wolf.

You can read also the sentence “Wolves don’t wear collars”, a sentence that represents freedom and appeals to young customers.

On the bottom of the bottle you can read in Russian:Siberian Wolf, Premium Vodka and the sentence Wolves don’t wear collars. The Russian texts reminds the origin of the product.