Derrick Lin


Designed by SmashBrand, United States.

To be featured on the may cover of Packaging Design Magazine.

TDS Brands approached us to design a unique look for their new functional beverage targeted at the male active lifestyle. Starting with the motto “Energy, Health, Hydration” in mind, we used simple lines, modern type and bold flavor illustrations to create something truly amazing.

SmashBrand’s positioning helps cement TDS Formula Water as a key player in this growing niche of functional beverages. The new line is rapidly gaining distribution in new channels, and enticing big box stores to open up prime shelf space to this new competitor.