Agency: nu: amsterdam
Country: The Netherlands
Creative: Joost la Housse
Image manipulation: Frits Bonjernoor
Account and Strategy: Pablo van Gastel
Product: Facial masks Crazy Cupcake, Glitter Glow, Tipsy Tequila Sunrise and Big Fun Bubblegum
With the objective of bringing young girls to the brand, the creative team at nu:amsterdam and their client created a new concept of fun facial masks for Dr van der Hoog.
Designed around nicely named emotive flavours and packed as a duo sachet, teenage girls and their best friend are invited into the early rituals of facial care.
There are four varieties of these moisterizing energy boosts and each of the pack designs represent a rich world of colour, photography and illustration. The packs are enhanced with a QR code on the back for tips and tricks online.
Enjoy Crazy Cupcake, Glitter Glow, Tipsy Tequila Sunrise and Big Fun Bubblegum Fun Facial Masks by Dr van der Hoog
Dr van der Hoog is a Dutch cosmetics brand with a 75+ year heritage. Next to moisturisers, the facial masks have been the main pillar for the brand, providing women with a natural and stylish quality offer in personal care at any time.