Smooch

Designed by Biles Inc., United Kingdom.

Biles Inc. creates design for new healthy snack range

Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3.

The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana and comes in a highly portable 4.06oz resealable Doypack pack format.

Each pack features a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name ‘Smooch’ – achieving both shelf impact and consumer imprint. The logotype is stamped onto large portions of fruit that fill the entirety of the front face – demonstrating the generosity and wholesome nature of the product – which is backed up by the presence of a100% Natural ‘fruit sticker’.

Aimed initially at the mobile, time starved adult market, Smooch was launched at the start of May in the US with a planned UK launch imminent. Smooch will be available in selected high street retailers.