Firestone Beer (Student Project)

Designed by Rachel Yan, United States.
School: Academy of Art University, Bachelor of Fine Arts in Graphic Design
Instructor: Thomas McNulty

Objective
Redesign the packaging system for a premium beer product, the front and back panel of label designs, neck label, and carrying case. The new packaging engage and appeal all drinkers, the design brings the products to a next level.

Solution
This is a California brand “ Firestore Walker”. I inspired by traditional British brewing method, The classic taste. Retro design. I decided to use bear and lion as part of the design. The bear and lion represent the two biggist owner “Firestone”and “Walker”, they originally came from California and England, that’s the illustrations came from.