Agency: Neo Group
Designer: Philippe Boulakia & Lior Lazarovitch
Iconix Research Laboratories is a new French-Israeli collaboration based on French expertise and latest Israeli developments in bio technology. The collaboration produced the Iconix – Premium Anti Aging Cosmetic Line, promising a quick “less is more” regime, Aimed at the high-end market.
To convey the promise of cutting edge technology and build credibility, we chose an ultra clean scientific and futuristic approach that was driven from the brand values of Innovation, sophisticated simplicity & luxury and on the bold brand promise: “Age is just a number”.
The DNA structure was chosen as a leading element and was implemented on the packages as blind emboss giving a clean futuristic look that enhanced the cutting edge look & feel. The simple logo contributes to the “less is more” regime statement. The bio tech icon, made by combination emboss emphasizes the advanced technology gives the impression of scientific proof that helps build consumer trust.