The Rigoletto Brand

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Derrick Lin


Agency: Studio Polutranko
Designer: Damir Polutranko
Client: Amphora Wine Group
Additional Credits: Damir Polutranko, Studio Polutranko, Croatia
Country: Australia

The Rigoletto Brand has been a brand that was created when Amphora was first established.

The label has recently undergone a new look with a fresh label to reflect it’s name. Rigoletto is an Italian opera character, who is a hunch-back court jester of the Duke of Mantua. The opera is based around a curse that was placed on both the duke and Rigoletto by a courtier whose daughter had been seduced by the Duke with Rigoletto’s encouragement. The curse is lifted when the daughter falls in love with the Duke and eventually sacrifieces her life to save him from the assasins hired by her father. From this story a fresh new look has been developed to create our Rigoletto 2009 Shiraz from Barossa Valley.