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Agency: CARTILS
Country: The Netherlands

CARTILS creates revolutionary redesign for Stender by Grolsch, SABMiller

CARTILS’ expertise in branding and packaging design was used again by Grolsch, SABMiller, to develop the revolutionary redesign of the Stender brand. Stender is the Grolsch low alcoholic beer brand, now repositioned to a stand-alone brand, with increased shelf stand out and brand recognition. CARTILS achieved to create a packaging design that is in line with the brand’s aim of providing pure natural refreshment for both male and female consumers.

The new redesign of Stender by Grolsch, stands out on the shelf by differentiating itself from the low- and non-alcoholic categories. Stender by Grolsch contains only 0,5% alcohol and is brewed with pure natural ingredients for consumer looking for natural thirst quenching. The redesign by CARTILS makes the bottles’ labels and basket pack more fresh, dynamic and energetic for an excellent fit with the brand’s unisex, pure and natural refreshment image. The light- grey, yellow and orange colours in mosaic patterns in combination with the various fruits give the brand a natural feeling, while being but light hearted and disruptive. This positioning can be seen throughout the ranges of the Stender brand in the Regular, Lemon & Lime and Red Orange variants.

Mrs. Gisela Rule, Marketing Director at Grolsch mentions “Stender means consciously enjoying a tasty, natural thirst quencher in the occasions you want something extra and different than soft drinks. With the new design we have developed a look that reflects the brand personality: Stender is fresh, energetic, dynamic and accessible.”

The international Branding & Packaging Design consultancy, CARTILS, is responsible for the new packaging designs. “The new packaging reflects the full fruity taste and the low alcohol percentage of Stender, which enables consumers who are looking for an alternative to soft drinks to make easier their choice,” says Gaston van de Laar, Group Client Business Director at CARTILS.

The new Grolsch Stender range is available in the Dutch market as of this week.