Agency: Artefice Group
Type of work: Commercial work
Raspini’s finest quality in cold cuts is currently known at a local level, where consumers appreciate its genuine Piedmont tradition. The new brand positioning intends to spread that same superior quality throughout the nation with the help of special testimonials. Raspini’s workers themselves promote the history of the brand and become essential part of its visual identity. Artefice Group chose to convey all Raspini’s values on an original pack design that talks about history, taste and passion for cold cuts. For the occasion Artefice Group created a new brand positioning by redesigning the packaging and presenting the first – open and close – tray, that guarantees freshness over time.