Derrick Lin


Creative Agency: Brand BLOSSOM
Client: AOS corp.
Location: Seoul/ Korea
Project Type: Commercial work

Design consultancy, Brand BLOSSOM created this package design of a unique range of protein powder for SUMELAX, made by AOS corp.

Each product have different function to bulk your muscle up and recovering your energy.

Totally, focused on develop differentiated graphic identity to separate with a competitors.

Overall, SUMELAX have an attractive vintage design unlike the other product that is made up all of sort design style such as metallic material, bold typography.

“We need to come up with a new concept. Our result was a vivid colors and various linear patterns. And the logotype expressed a stencil print, look like natal a wild power.” – Brand BLOSSOM