Simply Balanced

Creative Agency: Pearlfisher
Project Type: Commercial Work
Location: New York, USA

Earlier this year, Pearlfisher New York created Simply Balanced, a new healthy living brand for Target. Explore the design for Simply Balanced.

Task
To refresh the packaging and brand identity to visually segment the Simply Balanced brand from current Target brand offerings.

Scope
Brand strategy, identity design, packaging design and tone of voice.

Solution
A bold range for Simply Balanced that celebrates healthy food and is visually distinct from other Target own brands. As an added distinction, the ownable photographic style and rich blue color palette set it apart from the current cues of the health food category.