Amaru Wines (Concept)

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Designer: Jp Arévalo Gillade
Project Type: Concept
Location: Guayaquil, Ecuador

A brand and wine packaging inspired on Amaru, a two-headed snake god from the Inca mythology.

The logo is a pattern use in many pre-Colombian arts. This pattern symbolizes the snake. In both, top and bottom, we can appreciate the shape of snake fangs. The colors were taken from the scales of certain types of snakes, like the King Cobra.