Touch Wood

Creative Agency: Flying Whities Ltd
Design: Tim Gibson
Print-prep and assistance: Ben, London Studio
Main product shot: Bryson, Stem Creative
Words and flavours: Jos and Pete, Garage Project
Project Type: Produced, Commercial Work
Client: Garage Project
Location: Wellington, New Zealand
Packaging Materials: Plastic, Glass, Paper, Sticker

Flying Whities had been pestering the Garage Project brain trust to do a special paper wrapped beer for months when the stars started aligning. GP had come up with a very special Tripel style brew, infused with New Zealand Elderflowers and honey – it was going to be time consuming to produce, and available in only a very limited quantity. Which was exactly what we wanted to do with the packaging.

A white ink transparent label would stand proud against the glowing amber bottle, which would then be wrapped with a fully painted, two sided wrap – the inner detailing the mystery of the Elder Tree, and the outer a soft fairy tale scene focusing on the spirit of the Elder Tree, Hylde Moer. This would be held tightly to the bottle with a vertical golden sticker along the bottles spine.

The Unique Points Of The Packaging:
A limited edition, individually numbered, painted beer wrap packaging gig, for a very special Elderflower and Honey Tripel.