ZUC (Student Project)

Designers: Laia Fusté & Miriam Vilaplana
Project Type: Student Project
School: Elisava
Course: Master of Packaging Design
Tutor: Pau Llavador
Subject: Organic Juice
Location: Barcelona, Spain

The purpose of this project was to create a brand identity, graphic and packaging design range for different flavors.

Zuc is a new brand for Organic fruit juice, a healthy and refreshing way in summer for young girls. We choose fruit with low calories like watermelon, melon and loquat. The shape of the bottle is inspired by the organic forms of the fruits.