Lejon Watch Re-branding (Concept)

Agency: kissmiklos
Project Type: Concept
Location: Budapest, Hungary
Packaging Content: Watch
Packaging Material: Paper

Re-branding for the Swiss Lejon watch.

As we are talking about a branding of a watch it is really important that all the elements suggest perfection, precision and great care for the details – that’s why it had to redesign of the logo.

I completely re-drew the letters to be more precise and sharp. There is a great balance in the design now – the letter J is parallel with the lion’s elbow, the icon’s stroke is the same width as the letters’ feet.

The lion icon didn’t have an unified look either – it was also not easily recognizable. That’s why I simplified it, made it more stronger and more unequivocal.

The strong use of red would work very nice because of the Swiss background.

The watch mock-ups can be clearly seen that with the new logo the brand itself became more visible and stronger.

This is just a concept, because the owners stick to the original logo and icon, so I had not accepted the job.