3M Packaging Redesign (Student Project)

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Designer: Nik Zanter
Photography: William Wikrent
Project Type: Student Project
School: University of Wisconsin–Stout
Course: Graphic Design II
Tutor: Nagesh Shine
Location: Menomonie, Wisconsin, USA
Packaging Content: Sanding Sponge
Packaging Material: Paper

The goal of this project was to rebrand a company and redesign the packaging for a chosen product. In this case, the chosen product was a sanding sponge, manufactured by 3M. My intentions were to give this product a new face and bring the aspect of superior quality that 3M is known for, by updating the logo and giving it an aesthetic that better reflects the product and appeals to the consumer that might purchase it.

What’s Unique?
This packaging is as simple as it gets, made from a single strip of paper wrapped around the product. This makes it environmentally-conscious, with how little material it uses, and allows the consumer to interact with the product before purchasing it.