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Agency: FP7/DXB
Project Type: Produced, Commercial Work
Client: Coca-Cola
Location: Dubai

Labels are for cans, not for people.

Coca-Cola has removed its logo from all its cans in the Middle East to encourage people not to judge one another.

In the Middle East, a region with over 200 nationalities and a larger number of labels dividing people, these Coca-Cola cans send a powerful and timeless message that a world without labels is a world without differences,” says the Dubai-based agency FP7/DXB, according to Campaign India. “And that we are all basically just the same – human.

This limited edition no-label can design will continue only during Ramadan.