KAI Coconut Water is made from the best coconut in the world – the Sri Lankan Golden Thambili. KAI challenged Marx to deliver a design solution as premium as their product. We researched the traditions of Sri Lanka, drawing from their delicate craft of lace work to inspire our illustration style. Our logo mark speaks to the Golden Thambili origins. The typography sparkles in foil against contrasting uncoated stock. In a (coco) nutshell, every aspect of the final design is crafted, considered and very premium.