Consumption patterns evolve over time and companies must adapt to these changes. Therefore, Europacífico launches a new brand according to market requirements; a brand able to offer a natural product, and pass on that value to the consumer.
We designed a simple naming, that mimics the character of the product resulting from the sea: “Natures Mar y punto” (Natures Sea and nothing else).
The logo uses a green color proper to the natural environment and a serif typeface which achieves the strength in the value of the brand and the product.
The packaging designed for each product is completed by a decoration that evokes marine flora, a striking circle where to place the product’s name and a clear picture as background on which to display a possible presentation for the dish.
This set of design, tries to bring the public to the same idea of consumption that advocates natural and wholesome foods without additives.