Monster Sauce (Concept)

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Designer: Diana Barbu
Project Type: Concept
Location: Bucharest, Romania
Packaging Contents: Ketchup & Caesar Sauce

We all become little monsters when we’re hungry or when we just crave for something good. Who wants to get complicated when they are starving already?

This is why I designed these sauce packets which are easy to use and which you can open in an instant. Plus, they will enhance the flavour of your meal.

The design is very suggestive, describing through the elements what kind of meal is matching the specific sauce. The colors are bright and contrasting, communicating the type of sauce. The character is simple but striking, fun and cute and it will definitely get your attention or steal a smile.