The Harrogate Brewing Company

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Agency: 10 Associates
Project Type: Produced, Commercial Work
Client: The Harrogate Brewing Company
Location: UK
Packaging Contents: Traditional cask conditioned beers

Anton Stark, photographer and beer officionardo has launched the very first beer brand in Harrogate.

The Harrogate Brewing Co. is a new microbrewery based in the famous spa town of Harrogate, North Yorkshire. Brewing traditional cask conditioned beers, with a nod to the past and an eye to the future, using the finest ingredients and hops from around the world.

Our brief was to create a brand that shone in the drinking circles of Harrogate, embraced by locals, bars and restaurants in the region which is already famed for great names such as Bettys and Taylors Tea.

Welcome to our delicious brand solution…

The finished creative is confident, striking and takes its inspiration from the wonderful art deco rail travel imagery which is prevalent in Harrogate with its outstanding and iconic architecture. The brandmark itself is aligned with the traditional railway destination signs and the pump clips and bottle labels utilise a train ticket shape and language inspired by the great rail posters of the 1930’s – ‘it’s quicker by ale’. The website also reflects the essence of a railway station and provides the perfect platform (!) for our striking brand… with bags of personality, stylishly executed.

‘Having been a supplier and collaborator with 10 Associates for several years, it was great to turn the tables and have them working for me. They maintained the friendly and professional manner I’m used to, and produced creative ideas to my my brief, as well as surprising me with avenues I hadn’t thought of.

The whole process was a fun, creative journey and I couldn’t be happier with the result. Cheers!’ – Anton Stark