Dragées Nugali

Derrick Lin


Design Agency: FAZdesign
Designers: Ricardo Heiderscheidt & Jefferson Reuter Quint
Project Type: Produced, Commercial Work
Client: Nugali
Location: Brazil
Packaging Contents: Chocolate
Packaging Materials: Paper

If you haven´t tried Nugali Dragées, you should think seriously about it. In a few words: delights covered with chocolate.

The production process of Dragées is considered one of the oldest and this technique arose 1000 years ago, already been known by Egyptian civilization, and still makes success nowadays!

Nugali is one of the few brands in Brazil to actually manufacture its chocolate – from bean to bar. This allows it to ensure the best and most exclusive chocolates.

The great challenge in this project to FAZdesign was update the packages, keeping the nobility and quality perception and promoting the brand in the point of purchase and amplifying the value of the product in Brazil and other countries where Nugali is present.

For this, the lettering has been redesigned, providing more readability and refinement.

The pastel colors palette has been carefully chosen to give lightness to the packaging and in conjunction with the illustrations of flavors evoke the appetite appeal in a modern and refined way.