Zero Foam Cleansing (Concept)



Designers: Shim yongwoo, Chang donghwi
Project Type: Concept
Packaging Content: Face wash
Location: Republic of Korea

When using a foam cleanser, people tend to press the center to squeeze the cleanser out from the container. Therefore, when it is almost used, people use various ways to push the content to the bottom such as strongly shaking it up and down or rolling it. Sometimes people even cut the container to use the last bit of the cleanser. The item “ZERO” was created in order to resolve these matters to offer fun, easy, and convenient experience for the users. It is designed to use the centrifugal force in which the user spins the bottle to push the contents to the bottom for easy access of the content. The “ZERO” embraces intuitive and yet emotional design.

Features of “ZERO” foam cleanser
Squeezing out the very small remaining foam cleanser with little effort and work is the main characteristic of “ZERO”. The users of the product like foam cleanser often experience discomfort and inconvenience when there is a small amount left in the container. The principle of centrifugal force is a resolution in changing discomfort and inconvenience for your effortless and fun experience. The users can prudently use the cleanser by swirling the bottle with the finger to push the contents towards the end.

No need to frawn anymore because you can’t squeeze out your leftover cleanser !

“ZERO”, enjoy to the last drop.