Call of Chtulhu (Concept)

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Derrick Lin


Designer: Vyacheslv Korzuk
Copywriter: Vladimir Malyavko
Project Type: Concept
Location: Minsk, Belarus
Packaging Contents: Seafood, marinated octupuses

Marinated octopus is a real treat for the brave one. Not everyone is willing to swallow a piece of slimy inhabitant of the deep sea. But still, there are a lot of gourmets.

Especially for those who are tired of the monotonous food and want to dramatize the process of eating – welcome a new brand of marinated octopus “Call of Ctulhku”

Why Cthulhu?
As it is well known, Cthulhu – is a mythical creature that lurks in the depths of the ocean. Those who saw him said that it looks like an octopus and dragon.

To invoke Cthulhu you need to perform the rite of sacrifice, while reading this mantra “Ph’nglui mglv’nafh KtulhuR’leh vgah’nagl fhtagn”, which translated means – “In the depths of the waters under R’lyeh Cthulhu lies waiting in the wings.”

Marinated octopuses are also waiting in the wings for you to try them!

For whom?
This product is designed for a young audience, primarily for men 25-29 years. Our audience is open to experimentation. They are interested in art, music, cinema. They like to draw inspiration from new areas. In gastronomic terms – they are gourmets. Food is not only a tool for satisfying hunger; it is possible to obtain new experiences, new emotions.