Johnnie Walker and Son’s Private Collection 2016

Derrick Lin


Creative Agency: Force Majeure
Developed & Manufactured by: MW Luxury Packaging
Project Type: Produced, Commercial Work
Client: Diageo
Location: Global
Packaging Contents: Limited Edition Whisky
Packaging Materials: Rigid board, bespoke papers and finishes, PU leather crafted fitment

For the third year running, Johnnie Walker have released their John Walker & Sons Private Collection blended scotch whisky.

This year, “fine honeyed notes” are the theme, and once again only 8,888 bottles have been released. In honour of this special occasion, the Johnnie Walker brand has teamed up with MW Luxury Packaging team to produce an elegant wood-effect pack.

The box was crafted using complex rigid board construction, and is wrapped in bespoke paper stock, debossed with a fine wood grain effect. On the front of the case, the John Walker & Sons monogram is displayed in deep copper foil, evoking the rare amber liquid within. Providing a striking contrast is the silver foil Royal Warrant emblem.

The case opens up like a book, by way of a diagonal split line that perfectly complements the iconic design of the bottle. Inside, the pack reveals a minimalist cream interior boasting micro-embossed PU leather fitments. The whisky bottle is held snugly in a fitted recess in the main body of the case, and can be easily slipped out with an attached copper ribbon. Opposite rests a hardback information booklet, wrapped in the same paper that covers the exterior of the case.

What’s Unique?
Innovative development of the inner fitment that allows for a range of bottle tolerances that are commonplace in premium glassware.