BacAttack Cleaning Range

Derrick Lin


Creative Agency: Love Mondays (Branding)
Creative Director: Dale Evans
Project Type: Produced, Commercial Work
Client: Dairy Farm Group (Hong Kong)
Location: UK
Packaging Contents: Cleaning products

Dairy Farm have an objective to create new private label brands that are more relevant to consumer need states, and ultimately drive sales. Love Mondays were asked to create a brand identity and packaging for a new range of cleaning products called BacAttack. The 99.9% Antibacteria message needed to feature strongly in the brand identity, and the design had to look like “it meant business”.

Creative Director Dale Evans explains: “Our solution was inspired by the power of a shooting arrow – cutting through grease and grime. By creating a clear system and hierarchy we have enabled the local team to adapt the design across their larger range of products with ease”.