Dairy Farm have an objective to create new private label brands that are more relevant to consumer need states, and ultimately drive sales. Love Mondays were asked to create a brand identity and packaging for a new range of cleaning products called BacAttack. The 99.9% Antibacteria message needed to feature strongly in the brand identity, and the design had to look like “it meant business”.
Creative Director Dale Evans explains: “Our solution was inspired by the power of a shooting arrow – cutting through grease and grime. By creating a clear system and hierarchy we have enabled the local team to adapt the design across their larger range of products with ease”.