New Bakery Products

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Designer: Liang Wenhua
Project Type: Produced, Commercial Work
Packaging Content: Chinese snacks
Location: China

Xin gao dian is a well know Chinese desserts brand.

In order to present the new style without losing the design, we use the pattern of the cake mold as the master visual. The result is a combination of auspicious symbolic festive images presented “into the ancient out of the new” brand image.