True Instinct Pet Food

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Creative Agency: Summa Coleman
Creative Director: Òscar Fort
Art Director: Josep Maria Gallarde
Project Type: Produced, Commercial Work
Client: Nature’s Variety, True Instinct
Location: Europe
Packaging Contents: Pet Food
Packaging Substrate / Materials: Plastic
Printing Process: Rotogravure

Summa Coleman has launched a new pet food brand in Europe True Instinct®, positioning the brand in the natural territory. Natural Nutrition that respects their instinct.

Two ranges were developed: the holistic nutrition (nutrition based on the variety and balance in natural ingredients for a healthy diet) and the high protein nutrition (nutrition based on meat and high levels of protein, complete with other ingredients such as fruits, vegetables or natural plants). The graphical image of the portfolio is very consistent, premium and natural.

True Instinct® is a natural nutrition brand owned by Nature’s Variety®, an independent pet food company based in St. Lous (USA), and it’s distributed in Europe by Affinity Petcare.

What’s Unique?
True Instinct is a pet food that respects your pet’s instincts and is made with high meat content.