Longend (Student Project)



Designer: Heather Barta
Project Type: Student Project
School: University of Wisconsin-Stout
Course: Packaging Design
Tutor: Nagshe Shinde
Location: Menomonie, WI
Packaging Contents: Alcohol Mixed Drink – Long Island
Packaging Substrate / Materials: Vinyl, Paper, Glass and Cardboard

Longend is a Long Island Iced Tea designed for you to enjoy at home by yourself or with a couple of friends. After your long day at work, school or shuffling the children around, Longend is there for you to relax and unwind without the hectic bar atmosphere. Longend comes in three different flavors strawberry, original, and blueberry.

Longend was inspired by wanting a Long Island Iced Tea, to tired to go out to the bars and not having the money to buy one. I wanted to create the packaging to be classy and make it feel like you could have a party at home, even if you are drinking by yourself. I used silver vinyl for the font and detail work around the icon and frame around on label. On the carrying case I engraved the the logo and detail in the white cardboard.

What’s Unique?
Longend is unique because there is nothing like it in the stores today. Most Long Island Ice Teas come in cans and not glass bottles.