Choco Magic (Student Project)



Designer: Anait
Project Type: Student Project
School: British High School Of Art And Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Fruit in chocolate
Packaging Substrate / Materials: Cardboard
Printing Process: Silkscreen

The concept of packaging fruits in chocolate “Choco magic”. It’s not secret that chocolate is the food of the Gods!

Chocolate-colored mandala on fruits gave the packaging a deep meaning and a special character. The concept shows the connection of chocolate energy with power of fruit.

What’s Unique?
Brand essence — The Food of the Gods — has determined the visual language of the package. To create the package, I’ve put melted chocolate into a small bag with tiny hole, and squeezed it into fruits to create mandala.