Spice City – Spice Blends

Posted on

Derrick Lin


Designer: Tushar Diwan
Project Type: Produced, Commercial Work
Client: Aryaa Foods Inc.
Location: Mumbai, India
Packaging Contents: Spice Blends
Packaging Substrate / Materials: Sticker Labels on glass jars
Printing Process: Digital Printing

A project to come up with an identity and a packaging design for this brand of homemade spice blends which are very helpful to people leading a hectic life, on the go and would like to spice up their daily food.

The nomenclature had been fixed and decided upon and provided along with the brief for the project. The constraints include the size and shape of the bottle which were provided before initiation of the project.

The concept of using a map kind of an outline with overlapping areas to give the feel of a geographic location. This is further followed on later in designing each of the individual labels for the brand,by selecting very specific graphics and details of the sub brands as per the nation they are associated with.

The design language used also makes it easy and viable to add more and more flavours to the range of spices by following the same guidelines and simply changing the colours and cultural graphics according to the flavour.

There are more images of the bottles other than the ones submitted which are present in the online project and can be provided if required.

What’s Unique?
The Design Language, A natural design colour coding to make the brand stand out from other brands as well as the sub brands from each other.