Fresh Shampoo

Creative Agency: Bratus
Creative Director: Jimmi Tuan
Illustration: TonBui
Graphic Designer: Trang Pham
Account Manager: Hien Nguyen
Photography: Eric Huynh
Project Type: Produced, Commercial Work
Client: Saigon Cosmetics Corporation
Location : Ho Chi Minh / Vietnam

The Organic Soapberry Shampoo Fresh owned by Saigon Cosmetics ( SCC), originating in Saigon. In the shape of black bottle and hot pink cap, Fresh has become a familiar hair-care products and been trusted by many Vietnamese generations , especially women. First made appearance in the market in 1975 and competitively challenge with others imported beauty products during 30 years, Fresh still find its own spot in the consumer’s heart.

Attempting to come back with a new look, Bratus was asked to re-design the label of the Fresh shampoo system with a wide range of scent in addition to the Original Soapberry, for example Pomelo and Mint. Fresh with gentle formula and nourishing natural ingredients, Soapberry, Pomelo Oil, Neem leaf helps strands incredibly soft, silky, and shiny. More than that, all the pleasant smell brings relaxing feeling and enhances mood.

To keep the familiar image that has followed the Soapberry line’s loyal consumer , we adjust the Cap’s Pink level and preserve the black bottle. Other than that, We focus on the natural nourish extract for hair care.Plus, locate and position the Products in the marker. After 7 months of manufacturing and experiment , Fresh has stepped up in the game with a minimal design and clear message, standing out in the supermarket stalls among the competitors.

Bratus has developed and optimized Fresh’s position in the market to create a delicate, refined and pure beauty product that speak the language of natural ingredients. This is a strong point that attract the consumers in the decades of synthetic cosmetics.