Project XY

Agency: Studio Parr
Designer: Will Parr
Project Type: Commercial Work
Location: UK
Packaging Content: Wine labels / Die-cut Brochure

Studio Parr creates X Y promo to highlight the unique opportunities in Digital label printing.

Multi-Color UK label printers partnered with design agency Studio Parr to showcase their cutting edge Digital print technology.

The creative response was to highlight the infinite possibilities on the same print run creating a series of 1000 original abstract images. Traditional printing inks were used to create the images, to help juxtapose the link with digital technology, no two images are the same.

The bottle labels were accompanied with a bespoke brochure and die-cut sleeve cover to act as a direct mail piece targeted directly at customers, featuring each individuals name on the labels. What better way to get their attention.

“ Getting the chance to showcase the creative potential of combining Digital print tech with traditional premium print finishing has resulted in a striking piece of promo for MCC, its been a great project to be involved with.” – Will Parr, Creative Director

“ A great creative response from Studio Parr, and a perfect showcase of the potential for Premium Digital print finishing.“ – Nick Monk, MCC Labels