Knockout Beer

Derrick Lin


Designer: Anna Takács
Project Type: Concept
Location: Budapest, Hungary
Packaging Contents: Beer, Snack
Packaging Substrate / Materials: Paper, Glass Bottle
Printing Process: Digital Printing

The concept of the Knockout beer packaging is based on the emphasizeable product attributes: high alcohol percentage and dark colour. The higher the alcohol level, the more distorted the logo becomes, symbolising the knockout effects of losing soberity. Vivid colour codes are used on the black surface to make difference easily between the beer types. The products go with a three pieces multipack including a small pack of snack.