Creative Agency: Creative Invention Studio
Graphic Designer/Creative Director: Broklin Onjei
Project Type: Concept
Location: Vancouver, BC. Canada
Packaging Contents: Skincare and Cosmetic
Packaging Substrate / Materials: Foil
Touchwipe facecare is a new facial cleansing wipe and oil control face wash brand line under Adorlée Beauty Inc, a cosmetic and skincare company based in Vancouver, BC Canada – Eye Beauty Specialist, developing and marketing advanced bio-formulated skincare products that specifically focus on the eye area.
In October 2016, the assigned project by Adorlée Beauty Inc was to choose a brand name, design a logo and packaging for their new face care product with selective ingredients. The task was to design a packaging that stands out, unique and have a refreshing and clean look for marketing in their retail stores in the U.S.A. Additionally, packaging should be very self-explanatory and obvious of its functionality and selling point.
With the impression of a new skincare product that will be crowded by millions of other different brands in a supermarket shelf, we designed an attractive packaging that will promote the product and capture the consumers’ mind and emotion. The packaging will not only improve aesthetics and generates more reassurance that the product inside is of the highest standards and value, but also will steal competitor’s market share. Images of each key ingredients and matching colours were used to bring the freshness that increases brand lift and increase shelf impact; likewise, the chosen brand name and logo design present the product’s value position.