Designer: Dalibor
Project Type: Produced, Commercial Work
Client: Juice Factory
Location: Skopje, Macedonia
Packaging Contents: Juice
Packaging Substrate / Materials: Glass bottle, Bag in Box
Printing Process: Digital printing

„Juice factory“ is a new brand on the Macedonian market which produces 100% natural juices. There are five types of juices: Apple juice, Apple and Beet juice, Apple and Aronia juice, Aronia juice and Beet juice. Each of these is packed in glass bottle of 1l or 0.75l. The Apple juice is additionally packed in bag in box of 2l.

My job was to create a distinctive visual design for the brand. I started by creating the logo. I wanted to have a “literal” approach so i decided to use some industrial elements in the logo such as gears and button, heavy font, and as soon as I finished the logo, I taught that I should continue with that “industrial feel” with the rest of the design. That’s when I got the idea to create illustrations of fruit itself presented as a factory of juice. The apple juice illustration was the first I made and then I adapted the design with the rest of the labels.

What’s Unique?
Other brands have very similar designs for the packaging: juicy fruit, juice splash etc.

Juice factory has slightly different approach, presenting “juice production” on a new unexpected way, which makes the product differentiate from the rest similar products on the shelves.