In&Out

Creative Agency: Spazio Di Paolo
Designe: Mario Di Paolo
Project Type: Produced, Commercial Work
Client: Collefrisio
Location: Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper and metallic application.
Printing Process: Screen printing and foil stamping.

We created this one-of-a-kind wine packaging for the Asian market. Western world meets the eastern one in a cultural exchange, redefining the style through the choice of a legendary and sacred symbol such as the Carp. In a game of filled and empty shapes, a three dimensions carp – specially realized with copper colored metal – is alternated with a same shaped cut in the paper, as if they were both part of a Tao symbol.

In the eastern culture, the carp is a widely appreciated animal, not only for his beauty and colors, but also for the meanings behind it, like perseverance and luckiness. A carp is always moving forward, and it’s considered one of the strongest and most energetic fishes. It’s capable of swimming against the currents, and thanks to that ability, a carp is also interpreted as a nonconformist symbol, able to easily overtake difficulties.

What’s Unique?
Western world meets the eastern one in a cultural exchange, redefining the style through the choice of a legendary and sacred symbol such as the Carp.