Design: WowMe Design
Creative Director: Andy White
Jon Cornish: Senior Account Manager
Project Type: Produced, Commercial Work
Client: Kerry Foods – Richmond Sausages
Packaging Contents: Sausages
Packaging Substrate / Materials: Film, Paper
Printing Process: Flexography
Kerry Foods briefed WowMe Design to create a pack design for their new leaner Richmond sausage.
A favourite in the UK’s shopping basket, Richmond Irish recipe sausages are definitely a brand with strong heritage. Their new 30% less salt and less fat sausage appeal to those looking for a healthier option for their plate.
Andy White, Creative Director of WowMe Design remarked “It’s great working with Kerry Foods and the Richmond brand. Shoppers are loyal to Richmond and love their products, so it was important that we created a design that retained those recognisable cues you’d expect of the brand but developed a fresh feel to support the healthier choice message”…He added, “We are really excited about the new look for this range extension for Richmond, the new packs look really strong and have a real standout in the frozen aisle.”
The new packs are now appearing on shelves in all major retailers across the UK.