Design: Wai San Woo
Project Type: Student Project
School: Shillington Melbourne
Course: Graphic Design
Tutor: Spencer Harrison & Alyson Pearson
Packaging Contents: Fruit tea
Packaging Substrate / Materials: Cardboard
Natural tea for children with no tannin, no caffeine, no added sugar or additives. Just natural goodness that children of all ages will love. No nasties!
Cute hand-drawn fruit characters and hand drawn elements are used to relate to the product’s main users—children. In crafting the hand-drawn characters, special attention is paid to making the characters as animated as possible. These raw elements, together with the cardboard packaging help to reflect the brand philosophy of using only natural and organic ingredients.
The whole packaging design ties back to the brand philosophy of natural and organic ingredients – raw elements of the design, cardboard packaging. The illustrations and animation of the fruit characters also make this a more unique design catered especially for kids.