Borjomi Winter 2018

Design: Reynolds and Reyner
Project Type: Produced, Commercial Work
Packaging Content: Georgian mineral water
Location: Kiev, Ukraine

Borjomi: 2018 Limited collection of winter designs

Holidays are a special time when magic is in the air and any detail in everyday life can cause a special, high spirits. IDS Borjomi International took care the holiday mood didn`t leave consumers during the whole winter period. For this purpose, limited-edition holiday package and an updated Borjomi label were released, which are imbued with pre-New Year spirit and bring a good mood.

Authenticity and relevance are the key points that were taken into account in the design, so from the first sight at the holiday label you could be inspired for new achievements and tune into the upcoming fun. The majestic figure of a deer is one of the main elements of the brand. It is associated with the beautiful legend of the discovery of the source of Borjomi. Therefore, the main focus of the holiday design has been made on it. It is impossible to ignore the unique, patented corporate color ‘Borjomi’, which even has its own name Georgian Green.

The symbiosis of bright, dense colors of the brand is a winning composition and makes it stand out among competitors. Holiday fireworks complement the illustration, which gives a feeling of the onset of holidays. ‘Borjomi’ is a lifestyle enjoying life a hundred percent or more. Volcanic water supports the body during the holidays, giving lightness and strength to new achievements with every sip.