Derrick Lin


Design: Stranger & Stranger
Label Manufacturer: Royston Labels
Project Type: Produced, Commercial Work
Client: Ponet Spirits
Photography: Alex Bibby
Location: UK
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle

This collaboration with gin distillery Ponet Spirits had the Royston Labels team blending antique visuals with cutting-edge print technology.

Earlier this year we worked on an exciting gin label with Ponet Spirits, a distillery based in Brussels, Belgium. Inspired by the legacy of the original Ponet family distillery, which was founded in 1763, founder Thierry Ponet works to create gins that emphasise tradition, sending you back in time with a single sip.

The signature Ponet drink is their Bishop’s Gin, which is devoted to the 16th-century reformer and humanist Bishop John Ponet – of whom Thierry is a descendant. The company’s Bishop’s London Dry Gin boasts nine spicy and floral botanicals, including nasturtium and sweet liquorice, and is excellent when enjoyed on its own or in a cocktail.

Asked to create a label for this excellent London Dry Gin, our team was quick to accept. Designed by Stranger and Stranger and inspired by the styles of the Tudor period, when John Ponet lived, the label design has an unmistakable antique quality – but there’s nothing old-fashioned about how it was made.

We printed digitally onto paper stock, achieving a precise and colour-rich finish with an appealing textural quality. Embellishments were incorporated in the form of spot varnish and embossing. In contrast with the matt label, the embossed text and areas of spot gloss varnish help to create unique visual and tactile effects.

We’re delighted with the finished result – a high-quality label that helps tell the story of the precious liquid within.