Manufacturer : Dats
Design Director: Marianne Zagaras
Graphic Designer: Roger Wong
Project Type: Produced, Commercial Work
Location: Sydney, Australia
Packaging Contents: Rope light
Packaging Substrate / Materials: Cardboard
Printing Process: CMYK process
We aimed to create a packaging design for this product which expresses it’s vibrance and high tech features in a clean, punchy and dynamic way.
The challenge was to convey it’s many technological features without the use of a lot of text, which would have been too cluttering. We resolved this by creating simple icons which can be understood at a glance. The interested customer can then easily refer to the icon key on the side of the box for more detailed info.
The packaging has a matte celloglaze finish which prevents glare/reflection when displayed in stores.
The photography focuses on the light’s aesthetic appearance when lit and the black background allows it to jump out as much as possible
We believe we have achieved our objectives with our design!
This product is the first of it’s kind. It’s a rope light which has new features that can be controlled with either the provided remote, a smart phone or via Google Home or Amazon Alexa. We wanted to ensure the packaging stood out from similar items in store and we have done so by minimising text and featuring the product on it’s own. This allows it to do the talking rather than showing it in a lifestyle situation, which not only makes for a cleaner image but also encourages the viewer to use their own imagination on how it can be used.